When being a woman becomes POP
Femininity, touches 80’s and sporty accents create the basis of the Spring Summer 2019 collection by Princesse Lodo.
For the second release the brand still bases its capsule collection on knitted garments, but mixing them with sweatshirts, t-shirts and dresses with a purely daily touch.
Contemporaneity and femininity are the guidelines of the collection. The references to the “World of the princesses” are always present, creating unique and recognizable details for each single piece.
For this season the creative team has decided to focus on three different yarns: 100% cotton for the most springy garments, a viscose crepe for the most enveloping ones and a lurex yarn for those with touches 80’s … A must for this season. The colors are the focus of the collection, blue, red and white are the masters mixing with fuchsia, gold, silver and yellow, creating a mood that is cheerful and gritty, perfect for the season.
The shapes range from over to mini maintaining a feminine taste. Sweatshirts, t-shirts and dresses support the sweaters, but at the same time they give a sparkling touch that is essential for the summer season. The materials used to develop the latter are light but fine, perfect for the first heat and for the August evenings. A collection that speaks therefore in unison and that will remain in the press in the mind.